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BLUR by Stan Davis and Christopher Meyer |
Welcome to the future. It's a place where speed, connectivity
and intangibles evolve into a blur of profound business shifts. Davis & Meyer define and
discuss the "BLURs" of desire, fulfillment and resources in a connected and networked economy;
they provide new business rules and consumer models. With real life examples, they show how the
latest communication technology deeply effects business behavior.
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The End of Marketing As We Know It by Sergio Zyman |
This book could have been called Marketing 101 for the new millennium. This is a must read to understanding the dynamics
of the way marketing is changing. This no-nonsense approach to marketing as a business versus an ever-elusive art form is refreshing.
An extremely practical book for any size business that is bound to inspire implementation of a more focused marketing approach.
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Net Gain by John Hagel III and Arthur G. Armstrong |
This book is the manifesto for a new generation of competitors who want
to reap the elusive rewards of the on-line economy. Like no other book, Net Gain
identifies where the real value lies on the Internet and on other networks. It is the
first to give you the strategic tools for determining how much your company will need
to invest--and how much and where it stands to gain--by building a successful virtual
community. Net Gain is a strategic road map for competing in electronic markets, where
your creativity and ability to leverage the communal ethos of the marketspace dictate
whether you win or lose.
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A Purchasing Manager's Guide to Strategic Proactive Procurement by David N. Burt and Richard L. Pinkerton |
Call it purchasing, supply management or sourcing, the role of procurement
within organizations is changing significantly. Purchasing departments are moving at last
from reactive to proactive status, responding to management demands that they add value to
the enterprise rather than retain their traditional role as cost centers. How can organizations
maximize the advantages inherent in strategic procurement? At the same time, how can
purchasing managers "catch up" and indeed facilitate this paradigm shift? The answer
lies in the integrated procurement system (IPS) introduced in this book. |
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Weaving the Web by Tim Berners-Lee |
From the inventor of the World Wide Web comes an insightful book that chronicles the design and destiny of the web.
Demonstrating why the web has come to be one of the single most technological breakthroughs of our time,
it provides a compelling combination of techno-history and visionary philosophy. For a clearer understanding of the web's impact
beyond the current sound bytes -read this book. Further proof that the web will go from a global communication system for the masses
to a major event in the future of humanity.
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